Promotional Magnets: Promotion that Sticks
By Cindy Carrera - 1/4/2008
Some people are happy with just a business card. For others it?s not enough to be glanced at once and packed away. They want to be attached to something that you have to open in order to eat and therefore live. This association with survival is what promotional magnets offer. Often attached to the r...
Avoiding Seminar Dogs: How To Pick The Right Session To Attend
By JoAnn Hines - 1/4/2008
My email is overflowing with seminar information about programs
at upcoming trade shows. I`m like every one else whose time is
at a premium. How can I maximize my time when I am at the show?
How can I stay informed with the latest innovations? Almost every trade event now has a conference track t...
Website Promotion: 10 Insiders? Secret For Writing Profitable Ads
By I-key Benney - 1/4/2008
Do what I did. Learn these 10 insiders? ad writing
website promotion ?secrets?, and explode your website
traffics and sales: 1. You can get ad copy ideas by studying similar
product`s advertising material. Collect their sales
letters, classified ads, web ads, e-mail ads, etc. 2. Know exactly what y...
Secret Reasons Why Some Businesses Can Afford to Bid Ridiculous, Amounts On Pay-Per-Click Keywords
By Eric Graham - 1/4/2008
The other day I was talking to one of my consulting clients on the phone about the return on investment from his Google Adwords campaign. And, he asked me a question that I get several times a week from clients and other online marketers. His question was? ?Eric, how on earth can my competitors...
A Primer In Executive Compensation In Not-For-Profits
By Paul Dorf - 1/4/2008
A tremendous amount has been written about Executive Compensation, and lately, most of this information has been extremely unflattering. Much of the criticism has resulted from the gross excesses, misinterpretations of regulations, and the rash of criminal cases brought against the top management o...
Comparing Prices of Loose Diamonds Online
By Tanya Blok - 1/4/2008
If you have started the daunting task of shopping for diamonds online, you have probably discovered how difficult it is to figure out who has the best price for similar stones. Going from site to site, running individual searches on each one, then trying to compare results in several different brows...
Top 3 Reasons Why Your Headlines Fail
By George Dodge - 1/4/2008
Many professional copywriters estimate that the headline contributes to 80% or more of the success of any ad, article, or sales letter.
One direct marketing expert goes so far as to credit the headline with 100% of the success or failure of any ad or sales letter, because if the headline fails...
Examining the Relationship Between Employee Satisfaction and Customer Satisfaction
By Josh Greenberg - 1/4/2008
Researchers have undertaken numerous studies to look at the connection between customer and employee satisfaction. A majority of these studies were able to uncover a correlation between employee satisfaction, customer satisfaction and profitability.
In a recent study for an international computer ...
The 9 Critical Steps To Success In Demolishing Your Money Worries For Good!
By Alain Diza - 1/4/2008
Articles on `How to make money` come a dime-a-dozen. How about a fresh, new perspective? Here`s a rather unique, untapped, revolutionary article about the 9 Simple (Yet Powerful) Steps You can use right now to Demolish Your Money Worries for Good,...for Life,...Forever! 1. Evaluate Your Options Wh...
Criminal Background Checks
By Steve Valentino - 1/4/2008
As an employer, it is understandable that you want to know as much as possible about a prospective employee. A combination of employment application, personal references and background investigations can give you a sense of peace when entrusting an individual with responsibilities within your compan...
Free Publicity With Dogs, Cats, and Rats
By Terence Tan - 1/4/2008
Here`s a fascinating idea.. Having noticed that there always seemed to be many stray cats and dogs in his neighborhood, it occurred to a clever pet shop owner that he could use cheap animal collars and attach an advertising message to those potential 24 hour, walking "billboards". He also dressed th...
This is a Sales Call: How to Begin Prospecting Calls with Integrity
By Sharon Drew Morgen - 1/4/2008
?Hello. I`m looking for Sharon Morgen??
?Sharon DREW Morgen.?
?What? Sharon Morgen??
?No. Sharon DREW?
?Um. Hello. Are you Mrs. Drew??
?Ms. Morgen. That`s me. Is this a sales call??
?Um. Hello. No. I`m with XYZ bank and I`m giving you a service call.?
?Regarding what? I d...
Poor Employee Performance: How to Deal
By Andrew E. Schwartz - 1/4/2008
KEEP WRITTEN RECORDS: ?Document !Document! Document!? Keep a record of periodic performance reviews, incidents of unsatisfactory performance, conferences where warnings are administered or terminations are announced. Issue warnings and terminations in writing as well as verbally. When dealing with a...
Productivity is Frequently Not Orderly!
By Barbara Hemphill - 1/4/2008
Jim thought he was organized. Everything was color coded, and there was a file for every project he work working on ? each with sub files, research files ? all neatly stored in state-of-the-art filing cabinets. So why can?t Jim find anything? One of the biggest frustration of being called ?an orga...
Bizarre Karma Is A Cue To Change Your Routine
By Dr. Gary S. Goodman - 1/4/2008
I?ve been running into some weird customer service karma, lately. A fine Continental restaurant that I?ve frequented for a dozen years sent an incredibly dumb waiter to serve me, someone who wouldn?t cut it in a fast food place, let alone a fine establishment. Gee, if their service is getting this b...
Realtors ? Is Your Newsletter Increasing Sales?
By Al Kernek - 1/4/2008
If you are a REALTOR focused on residential sales who distributes a monthly email newsletter, ask yourself: ?Is my distribution list growing?? And more importantly, ?Is my newsletter accomplishing what I wish it to?? You already recognize that an email newsletter is an effective marketing tool to h...
Why You MUST Have A `My Yahoo!` Page
By Graham Jones - 1/4/2008
Yahoo! allows you to set up your own front page called `My Yahoo!`. Even if you don`t use Yahoo! as your search engine, you need a My Yahoo! page which you log onto every day. That`s because having a My Yahoo! page that is set up correctly can do wonders for your search engine ranking. My Yahoo! is ...
What You Know Can Work Just As Well As Who You Know
By Carolyn Moncel - 1/4/2008
We all know the saying in business, "It`s not what you know but who you know", right? This saying is definitely true when it comes to small business and on occasion, the same can be said in media relations. However, what you know can sometimes get you just as far - especially if you`re trying to tel...
Network Marketing Secret: On Becoming the ?GoTo? Guy
By Andrea Goodsaid - 1/4/2008
For years we?ve been taught to identify ourselves as reps for one XYZ company or another. ~We have our fancy business cards printed, some letterhead,
maybe an address stamp. ~We use the company logo and replicated websites as points
of first impression. ~We market ourselves as being associ...
Improve Your Donation Thank-You Letters, Cards, and Notes: Make Your Donor The Hero
By Alan Sharpe - 1/4/2008
One temptation in writing fundraising thank-you letters is to make your organization the star of the letter. You feel pressure to tell your donors how terrific you are, how cost-effective you are or how broke you are. You are tempted to brag about your achievements, your success, your volunteers, yo...
Shipping of Lighting Products; Case Study
By Lance Winslow - 1/4/2008
Shipping lighting products is like shipping eggshells, as the bulbs lenses and components are all critical to the proper functioning of the light. Unfortunately if you have seen the way that many union carriers handle the packaging these days you would seriously want NASA to pack it for you with tho...
When the Customer Demands: "Give a Discount or Lose the Order"
By John Di Frances - 1/4/2008
Periodically every sales person encounters the customer who refuses to buy unless they receive a discount. Sometimes this is driven by the organization`s culture or the buyer wanting to look good to their boss and sometimes it is simply the mindset of the individual buyer them self. To some people...
Focus on the Future
By Graeme Nichol - 1/4/2008
As we move slowly into 2006, what are our thoughts? How is the year going to turn out? How successful will we be and what will happen to our businesses? The businesses we either own or manage. Looking back on the past few years with the changes from 9/11 onwards many have failed to see the subtle sh...
Great Marketing is Like Making a Great Movie
By Allison Bliss - 1/4/2008
KNOW YOUR AUDIENCE The Oscars will be handed out soon, and it?s a perfect time to keep this in mind: If you?re a business owner or manager, it?s wise to think of yourself as a great film director who?s telling a story. Having directed films, stage, television, and stage productions we noticed that t...
To Catch a Thief: 6 Steps to Eliminate Your Time Stealers
By Beverley Hamilton - 1/4/2008
Step 1 ? Know Your Thief What are things that lead you to say, ?I don?t have enough time?? What is it that you are spending your time on that you feel is preventing you from achieving all that you want to achieve in a day or week? Is it email, too many or unproductive meetings, interruptions, work o...
Pounding Nails Or Building A Home?
By Kreg Enderson - 1/4/2008
One of my favorite shows is the Extreme Home Makeover. I think the show is so popular because it tells a story of how a very ?in need? family gets a wonderful new home with the help of hundreds of strangers. And each week these ?strangers? eat and sleep very little, to complete the home in just 7...
Two of the Biggest Hurdles
By Kevin P. Dervin - 1/4/2008
As I was preparing for a presentation recently, I was trying to figure out why small businesses have trouble marketing themselves consistently. If we know we need to be marketing, why don?t we just do it? Is it for a lack of planning or that we?re just not sure what to do or where to start? Yes, may...
How To Use a Message Sequence to Increase Your Sales
By Michael Southon - 1/4/2008
If there`s one thing I`ve learnt in over 3 years of
web marketing, it is this: you *must* follow up with
your visitors. The statistics are very clear about this: the 1st
contact produces 2% of sales, the 5th to12th contacts
produce 80% of sales. I knew about this for years but didn`t act on it.
Then...
A Simple Sales Strategy: Be Grateful For "Failures"
By Tessa Stowe - 1/4/2008
There is the "fear of failure" and "failure" itself. The purpose of this article is to change your perspective on both, as this may be one of the things that is holding you back from the sales success you deserve. Your "fear of failure" may stop you from talking to potential clients. Fear is nature`...
Time Wasted Is Opportunity Missed
By Ramon Greenwood - 1/4/2008
How much time do you waste every day on your job? If you are an average worker, the answer is 2.09 hours per workday, according to a
new survey by America Online and Salary.com> The survey shows "that employees
are wasting about twice as much time as their employers suspect." According to Salary.c...
Improved PPC Marketing Performance from Time-Tested 80/20 Principle
By Kevin Gold - 1/4/2008
As marketers and business owners, we?re always looking for ?the next big idea or strategy? to maximize our business performance. Yet, the application of time-tested principles consistently achieve greater results over efforts to create newer ideas and strategies. For example, Stephen Covey?s New Yo...
Pay Per Click Advertising For Home Business Owners
By Kevin O`Hara - 1/4/2008
The biggest stumbling block for most home business owners is marketing their business. Most will start at free to post FFA pages and safelists. Most free advertising will never be seen by anyone and as a result business owners get discouraged and quit. Pay Per Click search engines are one of the mos...
Message in a Bottle
By Christopher Haddad - 1/4/2008
A few months back I volunteered for the Seattle Heart Walk down at Seahawks
Stadium. The walk is a huge event with thousands of walkers shuffling their way
through Seattle`s dreary weather to raise money for heart disease awareness and
treatment. It`s also an absolutely tremendous mess. You se...
9 Secrets to Career Success
By Bill Dueease - 1/4/2008
Are you miserable at your job (or what you are doing) but go
anyway to earn a living? Do you feel you are unable to use
your talents and are doing things that are stressful? Do you
find yourself in a career rut? Wouldn?t you rather be in your
ideal income position and ?Go to Play? everyday? Mo...
Building a Strong Brand: Align the Points of Touch
By Rod Whitson - 1/4/2008
One of the simplest ways to build a strong brand is to make sure that every point of contact that prospects and customers have with your company reinforces the brand promise. Although relatively simple in theory, ?touch-point alignment? often proves difficult in practice. Consistently reinforcing yo...
Critical Success Factors - Next
By Paul Lemberg - 1/4/2008
(Note, although this article was written in early 2002, it is totally relevant. Right now.)
About three weeks ago I was surprised by this headline in the morning paper:
"Fed says September 11th hurt economy."
Wow!
"What did I miss here?" Was this news? US...
15 Link Exchange Tips
By Lesley Dietschy - 1/4/2008
Establishing inbound links through reciprocal link exchanges is a very effective promotional and advertising tool. If done correctly, building inbound links can improve your rankings in the search engines by raising your link popularity, increasing your website traffic, and providing a valuable res...
Managing Workplace Conflicts
By Garrett Coan - 1/4/2008
Kinds of Workplace Conflicts Let?s start by identifying where conflicts happen. Think about the kinds of conflicts that happen around your workplace. ? Disagreements over turf (who should do what) ? Disagreements over policy (how things should be done) ? Conflicts of personality and style Common Way...
A Bad "Wrap" For Packaging
By JoAnn Hines - 1/4/2008
Coming off the holiday season, I feel like packaging is getting a bad ?wrap?. I have been inundated with stories about how packaging is a bad thing: People getting cut trying to open a package: adults spending the hours wrestling with opening a package, families members hauling bag after bag of non-...
Packaging By The Numbers - Demographic Challenges
By JoAnn Hines - 1/4/2008
One of the most frequent questions I am asked about packaging is what`s hot in packaging? Interestingly, the answer is not what you might think. What is hot in packaging now is determined by who is buying and where? Never before has there been so much focus on the consumer.
Historically, the popul...
When All Is Not Well With Work
By Theresa Castro - 1/4/2008
When all is not well with work, what do you do? Do you quickly get frustrated and feel discontent? Do you look at each situation as a tiresome challenge or as an opportunity to learn something new? Have you ever considered looking at work problems from a spiritual point of view? When you look at ...
MLM Recruiting- Are You Recruiting The Wrong People into Network Marketing?
By Doug Firebaugh - 2/15/2007
Another mlm distributor falls through the cracks of failure again, and it was the sixth one this month! Last month it was three, and the month before that it was four. And the three I recruited last month are shaky and thinking about quitting!
What in the world is going on?
Ever happened to you?...
How I Generated More Revenues Without Having a Sale!
By Al Hanzal - 2/1/2007
You want more revenue and you want it fast. The marketing experts tell you to ?create a compelling offer.? You immediately think ?Sale.?
You wonder how big the sale should be. How much can I afford to give away before the sale starts costing me money? How will I word the sale materials so cu...
First Contact: The Source of Customer Loyalty
By Leanne Hoagland-Smith - 1/30/2007
With customers being smarter, more cost conscious, more product knowledgeable and more demanding, improving customer service has become a major focus within many businesses. In Customer Satisfaction is Worthless; Customer Loyalty is Priceless, author Jeffrey Gitomer contends the real solution is sh...
PR Power: How To Wrire A Killer Press Release
By Amber McNaught - 1/19/2007
I?m what we in the business (the ?business? being journalism) call a poacher turned gamekeeper ? that is, a journalist turned press officer. As a reporter I spent a huge part of my day sifting through a slush pile of press releases, all sent out by eager business owners desperate to get some publici...
While You`re Waiting
By Robert F. Abbott - 2/13/2006
Not long ago, I made a partnership pitch, on behalf of an organization I represent, to another organization with similar interests. If the idea had come to fruition, it would have radically changed our organization.
So, you can imagine my impatience when I didn`t hear back from the person to whom I...
Hidden Traps for Life Partners Who Work Together
By Laurie Weiss, Ph.D. - 2/11/2006
You may think that it would be wonderful to be in business with your spouse, but the truth is that when life partners become business partners unspoken assumptions can cause significant problems.
Neither couple I describe knows the other couple, but their stories are strikingly similar.
Craig and...
Loyal Customers Take Commitment
By Patricia Twitchell - 1/26/2006
In today?s competitive world of retail, many stores are implementing external marketing programs designed to attract new business. Unfortunately, the cost can be very high with little return on investment. What is often lost in the mix is the fact that it can be much more cost effective to have a lo...
Managing the Sales Negotiation Process
By Michael Schatzki - 1/25/2006
How many times have you heard:
- "You`ve got to drop your price by 10% or we will have no choice but to go with your competition."
- "You will have to make an exception to your policy if you want our business."
- "I know that you have good quality and service, but so do your com...
How to Market and Protect Your New Ideas
By Neil Armand - 1/30/2005
The intellectual property transfer market is now estimated to be worth over $100 billion. If you have a new idea, a patent or an invention, you may be able to license it or sell it for millions of dollars.
Many Fortune 500 companies are now making their intellectual property available for sale or...
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