By Robert A. Kelly
Yes?
Good!
Still, as a business, non-profit or association manager, if
you`re not getting the behavior changes you paid for, you`re
wasting your money.
Here`s why I say that. People act on their perception of the
facts, and those perceptions lead to certain behaviors. But
something can be done about those perceptions and behaviors
that leads to achieving your organization`s objectives.
Which means you really CAN establish the behavior change
you want, up front, then insist on getting that result before
you pronounce the public relations effort a success.
In other words, the way to increase your comfort level about
your public relations investment, is to make certain thatt
investment produces the behavior modification you said you
wanted at the beginning of the program.
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