Are You Deaf? Dumb? Blind at Trade Shows?
By Julia O`Connor - 4/3/2009
I`m constantly amazed how otherwise smart marketeers
become deaf, dumb and blind at a show. I remind clients -
You = Your Company - so when the company rep is
incompetent, it reflects on everything about the company. DEAF? Not really deaf, but not aware of the gist of the conversation.
Interacti...
Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy
By I-key Benney - 4/3/2009
If you want to sell more ad spaces, you must read
and use the secrets I am revealing here: 1. Give your customers a discount when they spend
over a certain dollar amount for ad space. You can
also apply this tip to the amount of ads they buy. 2. Offer your customers a free bonus for renewing
their ...
PodCast Marketing: How Effectively Are You Deploying This Definitive Marketing Solution?
By Tony Marino, Ph.D. - 4/3/2009
Each day starts and usually ends with the same BIG question. Our clients and prospects ask us, "How can I grow my business and capture my fair market share?" Our answer is quite simply, "Build yourself a base of prospects and work that pipeline relentlessly and efficiently." One BIG tip that I can...
Attention Independent Professionals -- Questions Are Magic
By Chris King - 4/3/2009
Questions are magic. If we as independent professionals put questions to proper use, we will not only discover our own special career path, we will be able to get and achieve anything we want. In this article, I share some ideas about how to use the magic of questions. Don`t ever hesitate to ASK. Re...
Does Your Career Change Itch or Burn?
By Patricia Soldati - 4/3/2009
Two weeks ago, I received a newsy email from a former client. Dan gave me the scoop on his life and new love, and ended by saying that while work had improved, he was feeling the itch again to go after career change. He would soon give me a call for some personal coaching sessions. I replied nicel...
Increase Your Target Markets
By Rojo Sunsen - 4/3/2009
Are your products or services geared towards only one
target market? You can increase sales and profits by
increasing your target markets. Below are some creative
ways to increase your target markets by using your existing
products and services you`re selling right now. REDESIGN You can increase...
Article Writing
By Steven Gillman - 4/3/2009
When I learned about article writing as a way to generate web site traffic, I was intrigued. Unfortunately, it took me several hours to write that first article for my backpacking web site, and another two hours to submit it to several article directories. I still liked the idea, but it seemed like ...
Ready, Set, Market - What To Do Before You Start Marketing This Year
By Debbie LaChusa - 4/3/2009
Well, the New Year is upon us and that means it`s time for a fresh start. Time to set new goals. Time to get excited about all the possibilities for our business. Time to put the wheels in motion on all our new product and service ideas. And time to get down to the business of marketing our business...
Selling Digital Stock Photos Part 6
By Keith Jones - 4/3/2009
Approaching Clients Directly You MUST try to sell pictures directly to publishers,magazines ,Calendar and Postcard companies - apart from anything else you don`t have to pay anyone commission and you can get a good relationship going with the customer. Fees vary wildly but range from $ 100 up to $Th...
Job Search Advice for Desperate Job Seekers
By Roger Clark - 4/3/2009
Another morning of job hunting lies ahead of you. You pour a cup
of coffee and open the paper to the employment section. With a
mixture of anticipation and desperation you pick up a stub of
pencil and prepare to target and identify some possible job
opportunities. There are less ads to circle this m...
What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners
By Cathy Goodwin - 4/3/2009
New business owners often miss out on publicity opportunities because
they think it`s a nuisance to talk to reporters. In fact, publicity can be far
more valuable than advertising. Media exposure can give your business
profile a huge boost. You`ll attract clients, customers and recruiters.
More ...
A Negotiator Needs Good People Skills
By Eric Jones - 4/3/2009
Negotiations and the people involved in them are going to be managed by someone. Managing a negotiation, all of the parties at the table, requires exceptional people skills to influence and motivate others. Honing these people skills is a sure way to improve your ability to negotiate successfully. T...
Why More Sales Training Comes Before More Marketing Expenditure
By James Yuille - 4/3/2009
In most businesses, when sales are slow or low, the first reaction is to spend more on marketing. Create better adverts, more adverts; direct sales letters is the cry. But is this always the right solution? Let?s take a step back and examine the issue more closely. The first thing is to examine the ...
Why Do You Need to be in the SERPS?
By Scott Hendison - 4/3/2009
Why does your business need to be in the Search Engine Results Pages (SERPS)? Search Engine Optimization and Search Engine Marketing both have the same goal, which is to help visitors find your website. Ten years ago there was probably nobody searching online for your product or service. Five year...
To All Internet Marketers - How To Get My Business?
By Jeff Casmer - 4/3/2009
More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game. Why? Because the would-be "netpreneur" has access to way more training t...
Tricks of the Trade: Design your Booth for Maximum Impact
By Patty Stripes - 4/3/2009
The fight for your customer?s attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows. To make the most of their time, they pre-plan their agendas and do their best to stick to them. The rules of the game are for...
Seeking Solutions: To Problems
By Gary Cain - 4/3/2009
Problem Situations: *Eliminate an unwanted situation
*Obtain an improved situation Types of Problems: **People ? the most difficult to solve
**Equipment/Procedure ? Ex: The office computer network is frequently off-line.
**Financial ? Worker productivity is too low in relation to the wa...
Teaching Large Companies To Think Like The Little Guys
By Tim Knox - 4/3/2009
Q: I am an executive at a large company and in our industry we are seeing a trend wherein smaller companies are gaining market share at an alarming rate. Our CEO believes the reason for this is that smaller companies are more prone to innovation and more entrepreneurial than larger companies. He ...
The First Step to Stress-Free Selling (TM)
By Jenaé Rubin - 4/3/2009
Step 1: Get Ready - Create a foundation you can build on. This step involves prospecting and pre-call planning. Approach businesses randomly and you will: 1) Call businesses unsuitable for your magazine 2) Who don?t believe in advertising and 3) Are unlikely to advertise with you. Then appeal to...
Getting Your Photos Ready for Sharing
By Valerie Goettsch - 4/3/2009
One of the main reasons people buy digital cameras is so they can share their photos with others. Even if you are just going to print your photos for yourself, you will want them to look their best. Here are some tips on getting your images ready for sharing or printing. 1. ORGANIZE YOUR PHOTOS Dele...
Brainstorming Techniques as New Product Development Strategies
By Bobette Kyle - 4/3/2009
When developing new products and strategies, coming up with unique ideas is often a struggle. It is one of the reasons why, in any industry, there is so much repetition. One way to generate new ideas and "get the creative juices flowing" is by completing brainstorming exercises using props. There ar...
Fear of Being Outsourced? Fight Back
By Hesh Reinfeld - 4/3/2009
Me, outsourced? Impossible. How could they replace a business-humor columnist? But my brother-in-law, the radiologist, told me his hospital was threatening to cut his position because they had found a medical group out of India that would read MRIs at half the cost. He warned me, ?Hesh, don?t be so ...
Employees - Treat Them the Way They Expect to be Treated
By Alan Fairweather - 4/3/2009
When you have to deal with one of your team who`s complaining to you, rather than allowing your negative programmes to take over, get your thinking part in gear and try to see the situation the way they see it. You don`t necessarily have to agree with them but perhaps you can empathise with their po...
Business Innovation ? the Value of Being Obvious
By Kal Bishop - 4/3/2009
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of dive...
Has Your Business Had a Recent Check-up?
By Mike Shannon - 4/3/2009
How is the health of your business? Take a quick pulse by looking at the following areas: 1. Financials - key items to look at are your balance sheet, income (or profit & loss) statement and cash flow statement. Is your equity, profit margin and cash flow growing? If not, why not? If so, what plans ...
Custom Flag Printing - is White a Color?
By Jason Littlewood - 4/3/2009
This question I don?t really get asked its more I see when a person requests a quote and say?s "I would like a custom flag made using my logo the colors in my logo are navy blue, red, yellow and white" After being a flag maker for many years I have found out that many flag manufacturers out there e...
Consistent Marketing Provides Big Rewards
By Alicia Smith - 4/3/2009
Being inconsistent when it comes to marketing your business can be a recipe for disaster. Nothing is more irritating to a potential customer than inconsistency. When we consciously create consistent messages, brands, systems and communications, our customers begin to relax and know that we are trus...
Self-Promotion on a Zero Budget
By Meryl K. Evans - 4/3/2009
Recently, I?ve received a few e-mails from people asking me for advice on how to get started in the writing biz. When I stop to think about it, maybe I?ve been lucky to accomplish this much writing in a short time. I have accidentally discovered a way to self-promote my work. It starts with an inter...
How To Increase Your Web Site Popularity Through One-Way Incoming Links
By Charles Ryder - 4/3/2009
One of the best ways to get free website traffic, as we all know, is links from other sites which help improve your site`s link popularity. Nothing new there...however now that Google and friends are cracking down on reciprocal link exchanges and de-valuing links from non-relevent sites, it`s become...
Choosing an International School
By James Miller - 4/3/2009
Choosing a School Abroad A major cause of concern for families moving abroad is the provision of education for their children. Many worry that schools in the destination country may not be able to offer the same standard of education that has previously been available in the country of citizenship. ...
Hiring the Right Graphic Designer for Your Small Business
By Jeanna Pool - 4/3/2009
Every small business needs it, but not many have it. I am not talking
about cash flow, clients or even your product or services to sell. Yes, all
of these things are absolutely necessary. But, what I am talking about is
something most small business owners overlook. It is the need to hire
an exp...
Making Your Contacts Work For You
By Sue And Chuck DeFiore - 4/3/2009
The best way to explain this concept is to tell you a story. While calling for lease purchasing property, I spoke with an older widowed woman. I went through my script and when I asked her why she thought her home hadn?t sold, she said to me, I just don?t know, I put it in the paper. I then asked he...
Marketing is More Important Than Expertise
By Rose Hill - 4/3/2009
Being a master of your craft, skill, or talent doesn`t ensure the success of your business. You can be the greatest at what you do, and if nobody knows about you, you`re quickly out of business. Yes, it`s important that you deliver a quality service. But it`s even more important that you consistentl...
Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)
By Ned Steele - 4/3/2009
A common complaint you`ll hear is that the media is fixated on negative stories. But, let`s face it, that`s what people watch. Jerry Springer and Maury Povich wouldn`t make millions of dollars a year if people hated watching spouses fight and jilted lovers weep. And have you ever heard of a publicat...
Office Organization: How to Use the Tool Professional Organizers Love
By Karen Fritscher-Porter - 4/3/2009
Many professional organizers don`t leave either home or office without one tool. What is it? Drum roll please? ?The answer is a labelmaker. "Most organizers favorite tool is the electronic labelmaker," confirms Diane Hatcher, president of Timesavers Professional Organizing Services, Cooper City, Flo...
What You Need To Know About Google`s New AdWords Affiliate Policy
By Rolf Arne Trondhjem - 4/3/2009
A lot of affiliates are selling other people`s products with AdWords.
This has been known as easy money, since no website is required.
All you need is a ClickBank ID and you have over 10.000 products to offer your visitors. When Google changed the affiliate policy in January,
many affiliates saw ...
Success Reloaded: The Matrix
By Victor Gonzalez - 4/3/2009
So the other day I?m watching the movie The Matrix, again. For some reason I can?t get enough of the great special effects. Remember the part where is Neo (Keanu Reeves) is mentally tortured because he wants to find out what the ?matrix? is and finally meets with Morpheus (Lawrence Fishburne) who h...
How To Increase Your Website Traffic With Zero Cost
By Nas Romli - 4/3/2009
How to increase your website traffic with zero cost`. It`s a bold statement don`t you think. But, believe me it`s true. You can increase your traffic by 1000% with no cost involved if you do it the right way. Continue reading if you want to know how. I`ve outlined 5 ways to reach your target. But, p...
How To Draw Visitors To Your Web Site By Holding An Online Contest Or Sweepstakes
By Julia Tang - 4/3/2009
Holding a contest or sweepstakes can draw a lot of traffic to your Web site. You can announce your site to hundreds of Web sites that list free contests and sweepstakes. Send out a press releases about your contest or sweepstakes. Ask entrants to your contest or sweepstakes if they would accept offe...
Direct Mail = Your Money, From Printer to Mailbox to Trash!
By Meredith Gossland - 4/3/2009
I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end of one week they gave it to me to be weighed. Guess how much the bag weighed? Remember, most mail is a fraction of an ounce. 63.4.....not ounces...
Go Slow to Go Fast - Why Over 80% Of High Tech Startups Fail And What To Do About It
By Dave Chase - 4/3/2009
With billions of dollars of venture capital residing down the street on Sand Hill Road, two Stanford professors are attempting to answer a fundamental question ?why does it always take longer and cost more to build a hi-tech company than anyone ever expects?? For all the intellect, experience and g...
Why Keeping Your Business and Time Organized will help You Be Succesful
By Anthony Jewell - 5/8/2008
In any business the old saying "Time is Money" is very true. For every minute that is waisted could mean the loss of revenue or another potential client. This is seen for every business including a one or two man operation. Since the duties of the company will be either put on you totally or split b...
Knowledge Is Business
By Arvind Kumar - 5/8/2008
?Knowledge is the business fully as much as customer is the business. Physical goods or services are only the vehicle for the exchange of customer purchasing power against business knowledge?.
Above statement was made by Peter F. Drucker, a prominent Management and marketing guru.
Any economic r...
The New Paradigm for Entrepreneurial Success
By Burak Fenercioglu - 4/28/2008
Entrepreneurship is a great magnet to deliver new ideas, unique approaches and innovative technologies. When conducted in a proper way, turning people into entrepreneurs improves a country?s economic situation and aids sustainable progress. However, transition to become an entrepreneur is not that a...
Your IR is Essential to Your Market Position
By Kathleen Gage - 5/15/2007
Often people look for the latest and greatest bells and whistles to market their company. Fact is, one of the most powerful marketing strategies is one that many folks overlook. Something that can make or break a person?s reputation and their ability to gain and maintain strong position is their IR ...
Negotiating to Buy a New Car the Easy Way
By Michael Schatzki - 4/24/2007
Do you hate the thought of buying a new car because of the struggle you have to go through negotiating with the dealership? Relax. Negotiating to buy a new car is easy. Sure their sales people receive negotiation training, but you have the upper hand. Why? Because you can easily find out everything ...
Nine Sure Fire Ways to Boost Your Career
By Dr. Tom Olson - 4/19/2007
1. Differentiate yourself using a Personal Value Proposition. A PVP a description of how your unique mixture of five key elements creates and/or adds value for an organization and the people in it. A personal examination of these elements reminds you of all the strong, positive things you bring to t...
Phone Interviews: Prepare to Ace Them!
By Jeff Altman - 4/18/2007
More companies are saving time and effort by doing initial telephone interviews before committing themselves to hours of time assessing and evaluating applicants. They are doing this because, frankly, it`s a good way to save a team`s time from interviewing obviously unqualified people. From your sta...
PR Buyers Beware!
By Robert A. Kelly - 5/1/2006
It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are.
Especially sad when tactics are placed in motion before you really know how your key target audi...
How To Build a Profitable Business
By Joanne Victoria - 4/29/2006
It?s never too soon to start saying thanks to your clients, vendors and referral sources for what they contribute to your business. Everyone loves to be appreciated and acknowledged, so start now and do something every month.
Keep in contact with your clients and vendors by sending articles you ha...
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